New York City New York-1940: Crowds Walking Beneath Theater Marquees and Advertising Signs

Catalog date: estimated · Catalog location: estimated. Review source evidence · Request a source quality check

$149 · Editorial onlyDirect license: editorial use only. $149 flat from Stockfilm for documentary, news and educational use, plus internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.

Year1940
Decade1940s
LocationNew York City, New York, United States
Duration9s
Price$149 USD
Collection1940 · New York City, New York, United States
StatusStockfilm Exclusive

$149 · Editorial onlyDirect license: editorial use only

$149 USD flat · royalty-free worldwide · 4K restored master (MP4)

Before you add to cart: Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement. Checkout will only offer editorial, educational, internal and social/web scopes.

Need 10+ clips? Send your brief and get a curated shortlist →

Stockfilm licenses the rights identified in the applicable agreement. Additional use-specific review may be required. See the Licensing Guide and Archive Integrity.

From the same film reel

1940 · New York & New York City · Reel d20b5c2c contains 10 published Stockfilm-exclusive clips. Watch them in reel order and review the available reel documentation.

Explore this year and place

Compare featured footage, popular clips and the full collection.

Same year and place1940 · New York City, New York, United StatesExplore footage →Across the archiveFilmed in 1940Explore the year →Across the yearsNew York City, New York, United StatesExplore the place →

What is in this clip

urban life
pedestrian movement
commercial advertising
period clothing
theater districts
everyday public life

Shot type: wide
Camera: handheld · pan · tilt · Street-level view looking slightly upward
Setting: outdoor · Dense urban commercial and theater district
Time and weather: daytime · Undetermined; cool-weather clothing · Dry with distant haze
Lighting: Direct daylight with shaded storefronts and bright building façades
People: 80 · Dozens of pedestrians move in both directions; foreground adults wear brimmed hats, overcoats, jackets and other cool-weather clothing.
Objects: theater marquees · advertising billboards · commercial façades · windows · streetlamps · brimmed hats · overcoats · illustrated advertising panel
Readable signs: Pepsi-Cola · KINSEY · BLENDED WHISKEY · CHEVROLET · TWO TROUSER SUITS
Colors: brown · tan · gray · muted red · cream · dark blue
Master dimensions: 3840 × 2160
Audio: Silent
Date confidence: Low
Location confidence: High

Moments in the footage

Select a time to watch that moment in the preview.

Pedestrians pass close beneath a long commercial façade and theater marquees.
The leftward pan brings a large Pepsi-Cola advertisement into view.
The advertising tower becomes central as hats and passing heads cross the foreground.
The camera holds the crowded street and stacked advertisements in a slightly higher composition.

Crowds Walking Beneath Theater Marquees and Advertising... — Clip Details

Manhattan, New York City, circa 1940 home movie footage shows a dense crowd walking beneath theater marquees and oversized advertising signs. Brimmed hats, long coats and passing faces fill the foreground as pedestrians move in both directions. The handheld camera pans left and tilts slightly upward, bringing Pepsi-Cola and whiskey advertisements into view above the crowd. Tall buildings recede along the sunlit street.

Licensing & Technical Details

Original Format: 8mm / Super 8 Home Movie
Shot details: Handheld
Resolution: 4K restored master (MP4)
License: Direct license: editorial use only Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.
Delivery: Instant Digital Download
Duration: 9s
Price: $149 USD
Clip ID: 800002963

Rights & Clearance

$149 · Editorial only Direct license: editorial use only. Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.

Editorial use only; commercial use is not offered for this clip. Review the flags below for your editorial context.

People visible: Yes
Minors visible: No
Logos / trademarks: Yes
Audible music: No

Flags come from automated catalog metadata, not a legal opinion. The source is an original 8mm / Super 8 Home Movie reel. For high-stakes commercial use, request a full rights review.

Source & Documentation

Source reel: Reel record not linked for this clip
Date: 1940 Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Date evidence: Catalog estimate based on source metadata and visual or technical evidence; no reel-level note is linked.
Location: New York City, New York, United States Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Location evidence: Catalog estimate based on source metadata and visual evidence such as signage, landmarks, or terrain; no reel-level note is linked.
Licensing route: Direct license available from Stockfilm

Confidence labels are defined on Archive Integrity. Fields without a recorded value are shown as not recorded rather than assumed.

Open Clip Documentation Record Request source information

Topics & Keywords

Archive Intelligence

Archive brief fit: This circa 1940 Manhattan crowd scene serves documentary and museum briefs about urban street life, commercial advertising and everyday clothing.
Period detail: Brimmed hats, long coats, theater marquees and large painted beverage advertisements provide the principal period clues.
Home-movie behavior: People pass close to the lens without posing, placing the filmmaker within the moving pedestrian crowd.
What appears in frame: The view contains passing adults, felt hats, overcoats, theater marquees, tall façades, a Pepsi-Cola sign and an illustrated whiskey advertisement.
Film character: Muted color, grain, soft detail, small specks and handheld drift characterize the projected-film capture.
Edit role: Use the continuous shot as a street-life establishing view or a transition into a sequence about entertainment, shopping or advertising.
Historical context: Dense foot traffic beneath large commercial signs shows how advertising and pedestrian space share the same urban view.
Research note: Visible faces, branded signs, advertising artwork and commercial façades raise separate likeness, trademark and property considerations; film copyright does not establish those permissions.
Research search match: Matches searches for Manhattan crowds circa 1940, theater marquees, Pepsi-Cola advertising and color home movies of New York street life.
Archive pairing path: Pair first with this reel's Manhattan rooftops, Empire State Building and mounted officers, then with New York scenes circa 1940 and broader pedestrian or advertising footage.

Still Frames From This Clip

Manhattan circa 1940: pedestrians pass close to the camera beneath theater marquees and a large clothing advertisement. — A dense pedestrian crowd passes the shaded theater frontage.
License this still · $49

Manhattan circa 1940: a Pepsi-Cola advertisement rises beside pedestrians and theater marquees on a busy commercial street. — The leftward view reveals a large Pepsi-Cola sign above the crowd.
License this still · $49

Manhattan circa 1940: whiskey and Pepsi-Cola advertisements dominate the street view as a hat partially obscures the foreground. — Stacked product advertisements become prominent above the passing pedestrians.
License this still · $49

Manhattan circa 1940: a brown-hatted pedestrian fills the foreground below Kinsey whiskey and Pepsi-Cola advertisements. — Passing hats and coats fill the lower frame beneath the advertising tower.
License this still · $49

Visually Similar Clips