Grauman'S Chinese Theatre California-1952: Now Playing Programme Case Billing Robertson, Dru and Brennan

Catalog date: estimated · Catalog location: estimated. Review source evidence · Request a source quality check

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Year1952
Decade1950s
LocationGrauman's Chinese Theatre, California, United States
Duration5s
Price$149 USD
Collection1952 · Grauman's Chinese Theatre, California, United States
StatusStockfilm Exclusive

$149 · Editorial onlyDirect license: editorial use only

$149 USD flat · royalty-free worldwide · 4K restored master (MP4)

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From the same film reel

1952 · California & Grauman's Chinese Theatre · Reel a69088bb contains 5 published Stockfilm-exclusive clips. Watch them in reel order and review the available reel documentation.

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Same year and place1952 · Grauman's Chinese Theatre, California, United StatesExplore footage →Across the archiveFilmed in 1952Explore the year →Across the yearsGrauman's Chinese Theatre, California, United StatesExplore the place →

What is in this clip

Hollywood moviegoing
cinema advertising
landmark sightseeing
1950s film culture
vintage signage
family vacation travel

Shot type: close-up
Camera: handheld · tilt
Setting: outdoor · theatre forecourt poster display case behind glass
Time and weather: daytime
Lighting: daylight with soft reflections on the display glass
People: 0 · No people visible; the production stills on either side show small black-and-white figures too indistinct to identify.
Landmarks: Grauman's Chinese Theatre
Objects: poster display case · red programme panel · gilt lettering · pagoda-shaped cutout · purple billing card · black-and-white production stills · Now Playing header
Readable signs: Now Playing · Grauman's Chinese Programme · Dale Robertson · Joanne Dru · Walter Brennan
Colors: red-orange · gold · purple · dark brown · white
Master dimensions: 3840 × 2160
Audio: Silent
Date confidence: High
Location confidence: High

Moments in the footage

Select a time to watch that moment in the preview.

Close-up on the red programme panel reading 'Grauman's Chinese Programme' with the billing card for Robertson, Dru and Brennan below.
The camera tilts up slightly and the 'Now Playing' header comes fully into frame.
The framing settles, holding the header, title lettering and star names together to the end.

Grauman'S Chinese Theatre California-1952: Now Playing... — Clip Details

Grauman's Chinese Theatre, Hollywood, California, 1952 home movie footage shows the forecourt programme case in a single handheld close-up. Gilt lettering on a red panel reads 'Grauman's Chinese Programme' above a pagoda-shaped cutout, with a purple billing card naming Dale Robertson, Joanne Dru and Walter Brennan between two black-and-white stills. The camera tilts up slightly to show the 'Now Playing' header, while glass reflections streak the warm, grainy 8mm colour.

Licensing & Technical Details

Original Format: 8mm / Super 8 Home Movie
Shot details: Close-up
Resolution: 4K restored master (MP4)
License: Direct license: editorial use only Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.
Delivery: Instant Digital Download
Duration: 5s
Price: $149 USD
Clip ID: 800001247

Rights & Clearance

$149 · Editorial only Direct license: editorial use only. Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.

Editorial use only; commercial use is not offered for this clip. Review the flags below for your editorial context.

People visible: No
Logos / trademarks: Yes
Audible music: No

Flags come from automated catalog metadata, not a legal opinion. The source is an original 8mm / Super 8 Home Movie reel. For high-stakes commercial use, request a full rights review.

Source & Documentation

Source reel: Reel record not linked for this clip
Date: 1952 Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Date evidence: Catalog estimate based on source metadata and visual or technical evidence; no reel-level note is linked.
Location: Grauman's Chinese Theatre, California, United States Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Location evidence: Catalog estimate based on source metadata and visual evidence such as signage, landmarks, or terrain; no reel-level note is linked.
Licensing route: Direct license available from Stockfilm

Confidence labels are defined on Archive Integrity. Fields without a recorded value are shown as not recorded rather than assumed.

Open Clip Documentation Record Request source information

Topics & Keywords

grauman's chinese theatre
programme case
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dale robertson
joanne dru
walter brennan
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1952
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Chinese Theatre programme sign close-up
postwar Hollywood movie theatre footage
hollywood moviegoing
cinema advertising
landmark sightseeing
1950s film culture
vintage signage
family vacation travel
1950s home movie
stockfilm exclusive

Archive Intelligence

Archive brief fit: Answers requests for authentic 1952 Hollywood moviegoing imagery, giving documentaries and film-history pieces a readable theatre sign that names the venue and its stars.
Period detail: The 'Grauman's Chinese Programme' lettering and a billing card for Dale Robertson, Joanne Dru and Walter Brennan, stars of the 1952 western 'Return of the Texan', date the view.
Home-movie behavior: A visitor stepped up close to the poster case to record what was showing, a typical tourist gesture of filming a famous sign as proof of being there.
What appears in frame: A red panel with gilt 'Grauman's Chinese Programme' lettering, a pagoda-shaped cutout, a purple billing card, two framed black-and-white stills and a 'Now Playing' header across the top.
Film character: Warm, saturated 8mm colour with visible grain, soft focus, pale glass reflections and a slight handheld drift give the shot an honest projected-film texture.
Edit role: Works as a readable insert or establishing cutaway to place a sequence at Grauman's Chinese Theatre in 1952 before cutting to wider forecourt shots.
Historical context: The view shows how a major Hollywood movie palace presented its current feature to passers-by, with themed lettering matching the theatre's Chinese-style architecture.
Research note: No people appear, but the poster artwork, production stills, actor names and theatre name may carry third-party copyright, publicity or trademark interests separate from the film's own copyright.
Research search match: Grauman's Chinese Theatre 1952; vintage Now Playing sign; 1950s Hollywood movie poster home movie; 8mm colour Hollywood landmark footage.
Archive pairing path: Pair first with this reel's family walking downtown among palms, the ocean bluff pose and the Rose Bowl entrance and stands, then other 1952 Hollywood views, then vintage cinema signage.

Still Frames From This Clip

Grauman's Chinese Theatre programme case in Hollywood, 1952, billing Robertson, Joanne Dru and Walter Brennan between two black-and-white stills — The forecourt programme case at Grauman's Chinese Theatre, Hollywood, 1952, with all three star names visible on the billing card.
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Handheld 8mm view tilting up the Grauman's Chinese Theatre poster case in Hollywood, 1952, toward its 'Now Playing' header — As the camera tilts up, the 'Now Playing' header begins to enter the frame above the programme panel.
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'Now Playing' and 'Grauman's Chinese Programme' signs together on the Hollywood theatre's 1952 forecourt case, filmed on 8mm colour — Header and programme lettering held together on the Grauman's Chinese Theatre display case, Hollywood, 1952.
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Final framing of the 1952 Grauman's Chinese Theatre poster case in Hollywood, warm red 8mm colour with glass reflections — The shot ends on a steady view of the 'Now Playing' programme case at Grauman's Chinese Theatre, 1952.
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