San Francisco California-1937: Men Installing Yolo Sugar Sign on Storefront

$149 · Editorial onlyDirect license: editorial use only. $149 flat from Stockfilm for documentary, news and educational use, plus internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.

Year1937
Decade1930s
LocationSan Francisco, California, United States
Duration5s
Price$149 USD
Collection1937 San Francisco California

$149 · Editorial onlyDirect license: editorial use only

$149 USD flat · royalty-free worldwide · 4K restored master (MP4)

Before you add to cart: Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement. Checkout will only offer editorial, educational, internal and social/web scopes.

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Stockfilm licenses the rights identified in the applicable agreement. Additional use-specific review may be required. See the Licensing Guide and Archive Integrity.

Men Installing Yolo Sugar Sign on Storefront — Clip Details

San Francisco, California - 1937: This vintage 8mm home movie captures a street scene outside a storefront with a prominent "YOLO SUGAR" display shaped like a giant sugar bag. Men in fedoras and light-colored suits stand near the building, while one man climbs a ladder to work on the "YOLO" sign above the entrance. The black-and-white footage shows the bustling atmosphere of a 1930s commercial district, with film grain and slight motion blur characteristic of home movie footage from the era.

Licensing & Technical Details

Original Format: 8mm / Super 8 Home Movie
Shot details: Black & white
Resolution: 4K restored master (MP4)
License: Direct license: editorial use only Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.
Delivery: Instant Digital Download
Duration: 5s
Price: $149 USD
Clip ID: 124760250

Rights & Clearance

$149 · Editorial only Direct license: editorial use only. Editorial use only: documentary, news, educational, internal and organic social use. Not permitted in advertising, sponsored or branded content, broadcast promotion or any paid commercial placement.

Editorial use only; commercial use is not offered for this clip. Review the flags below for your editorial context.

People visible: Yes
Minors visible: No
Logos / trademarks: Yes
Audible music: No

Flags come from automated catalog metadata, not a legal opinion. The source is an original 8mm / Super 8 Home Movie reel. For high-stakes commercial use, request a full rights review.

Source & Documentation

Source reel: Reel record not linked for this clip
Date: 1937 Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Date evidence: Catalog estimate based on source metadata and visual or technical evidence; no reel-level note is linked.
Location: San Francisco, California, United States Estimated (Catalog estimate from the footage and file metadata; not independently confirmed.)
Location evidence: Catalog estimate based on source metadata and visual evidence such as signage, landmarks, or terrain; no reel-level note is linked.
Licensing route: Direct license available from Stockfilm

Confidence labels are defined on Archive Integrity. Fields without a recorded value are shown as not recorded rather than assumed.

Open Clip Documentation Record Request source information

Topics & Keywords

Archive Intelligence

Archive brief fit: 1930s San Francisco home-movie footage suited to documentary inserts about storefront advertising, commercial streets, or Depression-era urban business scenes.
Period detail: Men's hats, suits, ladders, paneled storefront windows, and the YOLO sugar signage may show late-1930s commercial display work.
Home-movie behavior: The camera observes from across the sidewalk as men gather and work around the sign, giving the clip an unstaged street-level home-movie perspective.
What appears in frame: Visible elements include a storefront entrance, YOLO sign, giant sugar-bag display, ladders, men in hats, sidewalk debris, and partial building lettering.
Film character: Black-and-white 8mm texture shows grain, soft focus, slight exposure variation, frame-edge vignetting, and handheld framing typical of home-movie film.
Edit role: An editor could use this as a short cutaway, establishing insert, transition, or memory beat for storefront commerce and period advertising.
Historical context: The clip visually documents outdoor sign work and promotional display around a commercial storefront without proving the business identity or event beyond what is visible.
Research note: People and YOLO branding are visible, so copyright, trademark, likeness, and location-use questions should be reviewed separately before final use.
Research search match: Useful search matches include 1937 San Francisco 8mm storefront sign work, YOLO sugar display, men installing sign, and 1930s commercial street footage.
Archive pairing path: Pair first with the same reel, then other 1937 San Francisco street footage, then broader 1930s storefront, advertising, and sign-installation material.

Still Frames From This Clip

1937 San Francisco home-movie frame showing men near a storefront with a large YOLO sugar-bag promotional display. — Men gather near a storefront display shaped like a large YOLO sugar bag.

1937 San Francisco storefront scene with a man on a ladder working near a YOLO sign as men watch from the sidewalk. — A worker reaches the sign area above the storefront entrance while men stand below.

Men in hats stand near ladders and sidewalk materials outside a San Francisco storefront with YOLO lettering in 1937 footage. — Men stand by ladders and materials during storefront sign work.

1937 San Francisco frame showing men, a ladder, partial YOLO signage, and the edge of a large sugar-bag display outside a storefront. — Men remain gathered below the sign area as the sugar-bag display sits at the storefront edge.

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