What actually gets licensed

Share of clips from each decade with at least one lifetime marketplace license, versus the catalog base rate.

What actually gets licensedShare of clips from each decade with at least one lifetime marketplace license.1930s: 181 of 7,867 clips ever licensed (2.30%)1930s2.30% of 7,867 clips1940s: 208 of 10,573 clips ever licensed (1.97%)1940s1.97% of 10,573 clips1950s: 823 of 34,294 clips ever licensed (2.40%)1950s2.40% of 34,294 clips1960s: 1,451 of 68,156 clips ever licensed (2.13%)1960s2.13% of 68,156 clips1970s: 753 of 32,001 clips ever licensed (2.35%)1970s2.35% of 32,001 clips1980s: 123 of 7,554 clips ever licensed (1.63%)1980s1.63% of 7,554 clipscatalog base rate 2.22%3,606 of 162,603 clips have ever been licensed (lifetime marketplace basis)
Source: Stockfilm Visual Memory Index stockfilm-vmi-2026-v1.0