Where demand outruns the surviving record

Coverage Gap Index per theme: demand share divided by supply share of the searchable catalog.

Where demand outruns the surviving recordCoverage Gap Index per theme: the theme's share of searches divided by its share of the searchable catalog. Values above 1 mean people ask for it more often than the archive can show it.Title cards and film leader: demand share 0.9% vs supply share 0.3%; gap index 2.88Title cards and film leader2.88xChristmas and winter holidays: demand share 2.0% vs supply share 4.3%; gap index 0.46Christmas and winter holidays0.46xSchools and graduations: demand share 0.7% vs supply share 1.6%; gap index 0.45Schools and graduations0.45xWeddings and ceremonies: demand share 0.4% vs supply share 1.1%; gap index 0.33Weddings and ceremonies0.33xMilitary and wartime: demand share 1.0% vs supply share 3.5%; gap index 0.29Military and wartime0.29xMusic, dancing and performance: demand share 0.9% vs supply share 3.6%; gap index 0.24Music, dancing and performance0.24xBirthdays and parties: demand share 1.2% vs supply share 5.5%; gap index 0.22Birthdays and parties0.22xAmusement parks, fairs and circuses: demand share 0.5% vs supply share 2.4%; gap index 0.21Amusement parks, fairs and circuses0.21xParades and processions: demand share 0.5% vs supply share 3.2%; gap index 0.15Parades and processions0.15xCity streets and urban life: demand share 1.9% vs supply share 14.2%; gap index 0.14City streets and urban life0.14xCars, driving and road trips: demand share 1.7% vs supply share 15.1%; gap index 0.11Cars, driving and road trips0.11xSports and athletics: demand share 0.7% vs supply share 8.1%; gap index 0.09Sports and athletics0.09xdemand = supplyAbove 1 (warm) demand outruns supply; below 1 (cool) the archive runs deep
Source: Stockfilm Visual Memory Index stockfilm-vmi-2026-v1.0